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Flora Essentials

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Project Type
UX Design
 

Design Tools
Adobe Illustrator, Invision
 

Role
Sole Designer
 

Project Proposal Highlights

Product:

E-commerce app with customer service features (help center)

 

Final Output:

App Prototype

PDF of Screens

 

Target Demographic:

Adults (primarily women) 25-50 years of age

 

Design Statement:

Creating a functional hair-care brand app with additional customer help center services for mobile devices. The company wants to stay connected with customers and streamline business processes

Design Brief Notes

Objective / Goals

 

Create a functional e-commerce application with additional customer help center services that is compatible with mobile devices (i.e. iOS & Android phones and tablets). The goal of the application is to stay connected to customers, streamline business processes, and improve profitability.

Audience

  • Adults 25-50 years of age

  • Small to medium-sized business owners and employees

  • Working Professionals

Branding Specifications

  • Clean, Minimal design

  • Neutral color palette with small hints of additional colors

  • Custom icons

App Features

  • User-friendly navigation

  • Centralized help center portal

  • Question & Answer Forum

  • Collaborative tools

Mapping the User Journey

Wireframe

Main App Features

Help Center Portal

  • Live Chat

  • Tutorials

  • Frequently Asked Questions

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Final Prototype Walkthrough

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