Project Type
UX Design
Design Tools
Adobe Illustrator, Invision
Role
Sole Designer
Project Proposal Highlights
Product:
E-commerce app with customer service features (help center)
Final Output:
App Prototype
PDF of Screens
Target Demographic:
Adults (primarily women) 25-50 years of age
Design Statement:
Creating a functional hair-care brand app with additional customer help center services for mobile devices. The company wants to stay connected with customers and streamline business processes
Design Brief Notes
Objective / Goals
Create a functional e-commerce application with additional customer help center services that is compatible with mobile devices (i.e. iOS & Android phones and tablets). The goal of the application is to stay connected to customers, streamline business processes, and improve profitability.
Audience
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Adults 25-50 years of age
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Small to medium-sized business owners and employees
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Working Professionals
Branding Specifications
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Clean, Minimal design
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Neutral color palette with small hints of additional colors
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Custom icons
App Features
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User-friendly navigation
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Centralized help center portal
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Question & Answer Forum
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Collaborative tools
Mapping the User Journey
Wireframe
Main App Features
Help Center Portal
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Live Chat
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Tutorials
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Frequently Asked Questions