Project Type
UX Design
Design Tools
Sketch, Adobe Illustrator, Balsamiq Wireframes
Role
Sole Designer
Problem
Often enough, busy working parents may find that they struggle to garner an appropriate amount of time in the morning to pack their children(s) lunch each weekday. To add another layer, it can be even harder to make sure those meals are nutritionally sound.
The Solution
The main goal is simple. Provide delicious and nutritious lunch boxes to your door for school children to enjoy.
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LunchMunch will accomplish this by:
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Simplify the ordering process to reduce information overload
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Order customization
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Manage weekly delivery schedule
"We provide delicious, fresh, packaged lunch boxes for
school children to enjoy. We recognize the hectic lifestyle of
a working parent, so let us handle this task."
Pitch
Strategy
Understanding the target audience
Since LunchMunch will cater to parents who hold
full-time positions, I chose a small sample group of professionals to reference such as business owners, healthcare professionals, and night shift workers. The site will also serve a fairly urban community (Seattle Metro Area) with an average age of 35 years old.
User Needs
The website needs to enable the user to:
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Find if the food service delivers to their area
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Order food online
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Customize their order as well as portion sizes
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Create a schedule for order delivery
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View cost breakdown
Client Needs
The website needs to enable the user to:
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Sell food online that will be delivered
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Provide a system for order customization
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Appear light, fun, and playful
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Explain the ordering process for new account holders
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Communicate plan prices as well as cost eligibility
Competitive Analysis
Competing brands that offer kid's food delivery services are:
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One main detail I noticed while researching these companies was the lack of customization. After reading an article from Harvard, studies show that picky eating starts early, between the ages of 4-9. It's very important to introduce kids to new foods, while also not forcing them to do so either. By having the option to customize the entire lunch box, you are able to make sure your kids are eating a balanced meal that best serves them.
Outline of Scope
Content Requirements
Content (text, images, video) the user will need
The user will be looking for...​
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Ordering Menu
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Main Dish
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Fruit / Veggie side
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Snack
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Drink
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Images of product packaging
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Explicitly states that they only service the Seattle metro area
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Our Mission
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Testimonials
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Pricing
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Contact (phone number, email)
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FAQ
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Where do you deliver?
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What if my child has a food allergy or dietary restriction?
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What do the meal plans look like?
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How much does it cost?
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How do I store the meals?
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Do you offer different portion sizes?
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Functionality Requirements
Systems that will allow the user to accomplish tasks.
The user will be able to...
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Customize the lunch box order
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Create custom lunch boxes from the listed ordering menu
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Indicate amount of lunch boxes per order
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Pick the appropriate portion size of the order
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Pick time and frequency of delivery
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Add items to cart
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Place order
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Contact
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Delivery (address)
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Payment
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Order Confirmation
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Create account
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Change order details in-between scheduled delivery times
Site Map
Design Process
Wireframes
After mapping the structure of the website, I went through some revisions that will be reflected on the final prototype. Some tweaks I made included scrapping the image carousel on the homepage and adding more sign-up/log-in options (sign in with appleID or google) screens.
Final Prototype Walkthrough
